Trulaske doctoral candidate wins award at AMA Winter Conference

Sunil Singh, a doctoral candidate in the Marketing Department at the Trulaske College of Business, won the Young Scholar Award at the Winter Conference of the American Marketing Association, held Feb. 17-19 in Orlando, Florida.

The award, which Singh shared with two other students, was announced at the Frontline Organizational Symposium, for his research proposal Email B2B Sales Negotiation: Dynamic Use of Textual Cues as Influence Strategies.

Singh plans to defend his dissertation before joining the University of Nebraska-Lincoln in July as an Assistant Professor of Marketing.