Advertising and Its Effect on Industrial Concentration: A Contingency Perspective
Journal Articles
Marketing
1996
Taylor, Charles R., Shaoming Zou, and Aysegul Ozsomer (1996), "Advertising and Its Effect on Industrial Concentration: A Contingency Perspective," with C.R. Taylor and A. Ozsomer, Journal of Current Issues and Research in Advertising, 18, 1 (Spring), 35-44.