Are Indian Consumers Brand Conscious? Insights for Global Retailers
Journal Articles
Marketing
June 2012
Mukherjee, Arpita, Divya Satija, Tanu M. Goyal, Murali K. Mantrala and Shaoming Zou (2012), "Are Indian Consumers Brand Conscious? Insights for Global Retailers," Asia Pacific Journal of Marketing and Logistics, 24(7), 1-19.