"Benefit Salience and Consumers' Selective Attention to Product Features"
International Journal of Research in Marketing
Volume
14
Journal Articles
Marketing
1997
Ratneshwar, S., L. Warlop, D.G. Mick, and G. Seeger (1997), "Benefit Salience and Consumers' Selective Attention to Product Features," International Journal of Research in Marketing, 14 (July), 245-260.