Channel Design, Coordination, and Performance: Future Research Directions
Journal Articles
Marketing
2010
Vinhas, Alberto sa, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross and Qiong Wang (2010), “Channel Design, Coordination, and Performance: Future Research Directions,” Marketing Letters, 21 (3), 223-37.