Common Method Variance in Advertising Research: When to be Concerned and How to Control For It | Trulaske College of Business // University of Missouri

Common Method Variance in Advertising Research: When to be Concerned and How to Control For It; Malhotra Naresh, King Tracey, & Patil Ashutosh, (2017) at Journal of Advertising (2-year impact factor of 2.88 for 2017).

Tags

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity.

© 2022 — Curators of the University of Missouri. All rights reserved. DMCA and other copyright information. Privacy policy Accredited by AACSB International.