Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Book Series: Review of Marketing Research
Book Chapter
Marketing
2010
Malhotra, Naresh, Arun Jain, Ashutosh Patil, Christian Pinson, and Lan Wu (2010), Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations, Book Series: Review of Marketing Research, Emerald Group Publishing Limited, 199 - 253.