S. (Ratti) Ratneshwar

"Consumer Covariation Judgments: Theory or Data Driven?"

Journal of Consumer Research

Volume

19

Journal Articles

Marketing

1992

Pechmann, C. and S. Ratneshwar (1992), "Consumer Covariation Judgments: Theory or Data Driven?" Journal of Consumer Research, 19 (December), 373-386.

Tags

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity.

© 2022 — Curators of the University of Missouri. All rights reserved. DMCA and other copyright information. Privacy policy Accredited by AACSB International.