Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviors
International Journal of Consumer Studies
Journal Articles
Marketing
2015
Amanda E. Helm, Julie Guidry Moulard, and Marsha L. Richins (2015), “Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviors,” International Journal of Consumer Studies, 39, 515-524.