"Consumers’ Social Media Advocacy Behaviors of Luxury Brands: An Exploratory Framework"
Journal of Interactive Advertising
Journal Articles
Forthcoming
Marketing
2017
Kwon, Eunseon (Penny), S. Ratneshwar, and Esther Thorson (2017), "Consumers’ Social Media Advocacy Behaviors of Luxury Brands: An Exploratory Framework," Journal of Interactive Advertising, forthcoming.