Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness
Journal Articles
Marketing
May 2015
Beibei (Bacy) Dong, K. Sivakumar, Kenneth R. Evans, Shaoming Zou, (2015), “Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness.” Journal of Service Research, 18 (2), 160-176.