Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging market setting: the role of cultural respect
Journal Articles
Marketing
2019
Xiaoling Guo, Martin Heinberg, and Shaoming Zou (2019), “Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging market setting: the role of cultural respect”, Journal of International Marketing, 27 (3), Sep. 79-97.