Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study
Journal Articles
Marketing
May 2003
Morgan, N.A., D.W. Vorhies, C.S. Katsikeas and Shaoming Zou (2003), “Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study,” Decision Sciences, 34 (2), 287-321.