Global Strategy: A Review and An Integrated Conceptual Framework
Journal Articles
Marketing
January 1996
Zou, Shaoming and S. Tamer Cavusgil (1996), "Global Strategy: A Review and An Integrated Conceptual Framework," European Journal of Marketing, 30 (1), 52-69. (A translated version was published in the Turkish language journal Marketing World, 12 (69), 4-13, 1998.)