"Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations"
Journal of Consumer Psychology
Volume
10
Issue
3
Journal Articles
Marketing
2001
Ratneshwar, S., L.W. Barsalou, C. Pechmann, and M. Moore (2001), "Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations," Journal of Consumer Psychology, 10 (3), 147-157.