Interdependence, Punitive Capability, and the Reciprocation of Punitive Action in Channel Relationships
Volume
35
Journal Articles
Marketing
May 1998
Kumar, Nirmalya, Lisa K. Scheer and Jan-Benedict E.M. Steenkamp (1998), "Interdependence, Punitive Capability, and the Reciprocation of Punitive Action in Channel Relationships", Journal of Marketing Research, 35 (May), 225-235.