Strategic Orientation and Marketing Strategy: An Analysis of Residential Real Estate Brokerage Firms
Journal of Real Estate Research
Volume
2
Journal Articles
Marketing
1987
Richins, Marsha L., W. Black and C.F. Sirmans (1987), "Strategic Orientation and Marketing Strategy: An Analysis of Residential Real Estate Brokerage Firms," Journal of Real Estate Research, 2 (Winter), 41-54.