When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries
Journal of the Academy of Marketing Science
Journal Articles
Marketing
2020
Tang, Yihui (Elina) and Detelina Marinova (2020), “When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries,” Journal of the Academy of Marketing Science, 48(2), 288-307. 10.1007/s11747-019-00646-w