Publications tagged as Marketing

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  1. Conference Proceedings Marketing 1979

    Consumer Complaining Processes: A Comprehensive Model

    Marsha Richins
    New Dimensions of Consumer Satisfaction and Complaining Behavior
  2. Other Marketing April 1979

    Marketing Challenges for Solar Products

    Bruce J. Walker
    Business
  3. Conference Proceedings Marketing 1980

    Consumer Perceptions of Costs and Benefits Associated with Complaining

    Marsha Richins
    Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior
  4. Conference Proceedings Marketing 1980

    Product Dissatisfaction: Causal Attribution Structure and Strategy

    Marsha Richins
    Marketing in the 80's, AMA Educators' Proceedings
  5. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Peter Bloch
    Theoretical Developments in Marketing
  6. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Marsha Richins
    Theoretical Developments in Marketing
  7. Journal Articles Marketing 1980

    Advertising Trends and the Small Retailer

    Bruce J. Walker
    American Journal of Small Business
  8. Journal Articles Marketing 1980

    The Channels Manager: Marketing's Newest Aide?

    Bruce J. Walker
    California Management Review
  9. Conference Proceedings Marketing 1981

    An Exploration into the Scaling of Consumers' Involvement with a Product Class

    Peter Bloch
    Advances in Consumer Research
  10. Journal Articles Marketing 1981

    The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

    Bruce J. Walker
    Journal of Marketing Education