Publications tagged as Marketing

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  1. Journal Articles Marketing 2012

    Sales Contests versus Quotas with Imbalanced Territories

    N. Syam
    Marketing Letters
  2. Journal Articles Marketing 2013

    Culture’s Impact on the Importance of Fairness in Interorganizational Relationships

    Lisa K. Scheer
    Journal of International Marketing
  3. Journal Articles Marketing 2013

    Thrill of Victory and Agony of Defeat: Emotional Rewards and Sales Force Compensation

    N. Syam
    Quantitative Marketing and Economics
  4. Journal Articles Marketing 2013

    Applying case-based reasoning to support problem-based learning

    Journal of Applied Instructional Design
  5. Journal Articles Marketing 2013

    Consumers’ Online Responses To The Death Of A Celebrity

    Peter Bloch
    Marketing Letters
  6. Journal Articles Marketing June 2013

    When Wanting Is Better Than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process

    Marsha Richins
    Journal of Consumer Research
  7. Journal Articles Marketing 2013

    Co-Creation with Production Externalities

    N. Syam
    Marketing Science
  8. Journal Articles Marketing October 2013

    The Effect of Market Orientation Dimensions on Multinational Companies’ Strategic Performance: An Empirical Study

    Shaoming Zou
    International Marketing Review
  9. Book Chapter Marketing 2014

    Impact of the Retail FDI Policy on Indian Consumers and the Way Forward

    Shaoming Zou, Murali Mantrala
    Globalization & Standards: Issues and Challenges in Indian Business
  10. Journal Articles Marketing 2014

    Manager-Salesperson Congruence in Customer Orientation and Job Outcomes-The Bright and Dark Sides of Leadership in Aligning Values

    N. Syam
    Journal of Personal Selling and Sales Management