Publications tagged as Marketing

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  1. Journal Articles Marketing April 2018

    Using a Recommendation System to Support Problem Solving and Case-Based Reasoning Retrieval

    Technology, Knowledge and Learning
  2. Journal Articles Marketing, PhD Student Research July 2018

    Unstructured Data in Marketing Management

    Detelina Marinova
    Journal of the Academy of Marketing Science
  3. Journal Articles Marketing September 2017

    Customer Query Handling in Sales Interactions

    Detelina Marinova
    Journal of the Academy of Marketing Science
  4. Conference Proceedings Marketing, PhD Student Research September 2019

    When Deals and Sales Converge in Webchat Platforms

    Frontiers in Service Conference
  5. Journal Articles Marketing 2018

    How do Specialized Personal Incentives Enhance Sales Performance: The Benefits of Steady Sales Growth

    N. Syam
    Journal of Marketing
  6. Journal Articles Marketing 2018

    Waiting for a Sales Renaissance in the Fourth Industrial Revolution: Machine Learning and Artificial Intelligence in Sales Research and Practice

    N. Syam
    Industrial Marketing Management
  7. Journal Articles Marketing 2018

    Personal Selling and the Purchasing Function: Where do We Go From Here?

    N. Syam
    Journal of Personal Selling and Sales Management
  8. Journal Articles Marketing 2019

    Responding to Disruptive Business Model Innovations: the case of traditional banks facing fintech entrants

    Murali Mantrala
    Journal of Banking and Financial Technology
  9. Journal Articles Marketing 2019

    Effects of Channel Members' Customer-centric Structures on Supplier Performance

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  10. Journal Articles Marketing 2019

    Three Challenging Trends for Marketing Strategy – and B2B – Doctoral Education

    Lisa K. Scheer
    Journal of Business and Industrial Marketing