Publications tagged as Marketing

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  1. Journal Articles Marketing 2020

    Sourcing Co-Created Products: Should your Suppliers Collaborate on Cost Reductions?

    N. Syam
    Review of Industrial Organization
  2. Journal Articles Marketing 2019

    Seller Creative Selling in Social Commerce

    Murali Mantrala
    International Journal of Advertising
  3. Journal Articles Marketing 2019

    Entrepreneurial Orientation in Multinational Corporations: Antecedents and Outcomes

    Shaoming Zou
    Management International Review
  4. Journal Articles Marketing, PhD Student Research 2019

    Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study

    Shaoming Zou
    International Journal of Advertising
  5. Journal Articles Finance, Marketing 2020

    Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals

    D. Wade Wheeler
    Journal of Financial Service Professionals
  6. Conference Proceedings Marketing, PhD Student Research 2019

    Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence

    28th Annual Robert Mittelstaedt Doctoral Symposium
  7. Conference Proceedings Marketing, PhD Student Research 2020

    Implementing Strategic Marketing Change: Minimizing Channel Partners’ Negative Responses

    Winter AMA-San Diego
  8. Journal Articles Marketing 2020

    B2B E-Negotiation and Influence Tactics

    Detelina Marinova
    Journal of Marketing
  9. Journal Articles Marketing 2020

    Entrepreneurial Orientation in Multinational Corporations: Antecedents and Effects

    Shaoming Zou
    Management International Review
  10. Journal Articles Marketing 2020

    A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

    N. Syam
    Foundations and Trends® in Marketing