Publications tagged as Marketing

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  1. Conference Proceedings Marketing, PhD Student Research 2020

    Implementing Strategic Marketing Change: Minimizing Channel Partners’ Negative Responses

    ISBM B2B Research Webinar- August Series
  2. Journal Articles Marketing 2020

    Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces

    Julien Bei
    Journal of International Marketing
  3. Journal Articles Marketing 2020

    Inside the Black Box: How does Resource Asymmetry Contribute to IJV Acquisition Intention?

    Shaoming Zou
    Industrial Marketing Management
  4. Journal Articles Marketing 2021

    Commentary: Governing Technology-Enabled Omnichannel Transactions

    Lisa K. Scheer
    Journal of Marketing
  5. Journal Articles Marketing 2021

    Salesperson Dual Agency in Price Negotiations

    Lisa K. Scheer
    Journal of Marketing
  6. Journal Articles Marketing 2021

    Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in online Marketplaces

    Shaoming Zou
    nternational Journal of Electronic Commerce
  7. Journal Articles Marketing 2022

    Boundary Spanner Corruption: A Potential Dark Side of Multi-level Trust in Marketing Relationships

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  8. Journal Articles Marketing 2022

    Exploration, exploitation, ambidexterity, and the performance of international SMEs

    Shaoming Zou
    European Journal of Marketing
  9. Journal Articles Marketing Forthcoming

    The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

    Julien Bei
    Journal of Marketing
  10. Journal Articles Marketing 2022

    Examining post-purchase consumer responses to product automation

    Mohammad (Mike) Saljoughian
    Journal of the Academy of Marketing Science