Publications tagged as Faculty

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  1. Journal Articles Marketing 1984

    The Wellness Movement:  Imperatives for Health Care Marketers

    Peter Bloch
    Journal of Health Care Marketing
  2. Conference Proceedings Marketing 1984

    The Brand Trademark: A Valuable and Vulnerable Resource

    Peter Bloch
    AMA Educators' Proceedings
  3. Journal Articles Finance 1984

    The Role of Patents in a Free Society

    John S. Howe
    The Free Philosopher Quarterly
  4. Journal Articles Finance 1984

    Defensive Investing Using Fundamental Data

    John S. Howe
    The Journal of Portfolio Management
  5. Journal Articles Marketing 1985

    Cross-Cultural Differences in Consumer Attitudes and Their Implications for Complaint Management

    Marsha Richins
    International Journal of Research in Marketing
  6. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  7. Conference Proceedings Marketing 1985

    The Role of Product Importance in Complaint Initiation

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  8. Conference Proceedings Marketing 1985

    "Information Search and Decision Strategies Among Health Care Consumers"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  9. Journal Articles Marketing 1985

     "Methodological and Theoretical Foundations of Advertising Copy Testing: A Review"

    S. (Ratti) Ratneshwar
    Current Issues and Research in Advertising
  10. Journal Articles Finance 1985

    An Economic Rationale for Couponing

    John S. Howe
    Quarterly Journal of Business and Economics