Publications tagged as Faculty

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  1. Journal Articles Marketing 2015

    Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation

    Marsha Richins
    Journal of Consumer Research
  2. Journal Articles Accountancy 2015

    The impact of eliminating the Form 20-F reconciliation on shareholder wealth: Evidence from the U.S. cross-listed firms

    Inder K. Khurana
    The Accounting Review
  3. Journal Articles Marketing 2015

    “Attention to Social Comparison Information and Brand Avoidance Behaviors”

    S. (Ratti) Ratneshwar
    Marketing Letters
  4. Journal Articles Marketing 2015

    “Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising”

    S. (Ratti) Ratneshwar
    Journal of Advertising
  5. Journal Articles Marketing 2015

    “Does it Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson”

    S. (Ratti) Ratneshwar
    Journal of Consumer Psychology
  6. Journal Articles Marketing 2015

    Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows

    Srinath Gopalakrishna
    Customer Needs and Solutions
  7. Journal Articles Finance February 2015

    Do Baths Muddy the Waters or Clear the Air?

    John S. Howe
    Journal of Accounting and Economics
  8. Journal Articles Finance February 2015

    Legal Opportunism, Litigation Risk, and IPO Underpricing

    Kuntara Pukthuanthong
    Journal of Business Research
  9. Journal Articles Accountancy 2015

    State pension Liabilities and Credit Assessments

    Inder K. Khurana
    Accounting Horizons
  10. Journal Articles Finance May 2015

    Asset-pricing anomalies at the firm level

    Michael O'Doherty
    Journal of Econometrics