Publications tagged as Marketing

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  1. Journal Articles Marketing 2015

    Dependence and Interdependence in Marketing Relationships: Meta-Analytic Insights

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  2. Journal Articles Marketing 2015

    Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows

    Srinath Gopalakrishna
    Customer Needs and Solutions
  3. Journal Articles Marketing 2015

    Business-to-Business Buying: Challenges and Opportunities

    Lisa K. Scheer
    Customer Needs and Solutions
  4. Journal Articles Marketing May 2015

    Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness

    Shaoming Zou
    Journal of Service Research
  5. Journal Articles Marketing 2015

    Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviors

    Marsha Richins
    International Journal of Consumer Studies
  6. Book Chapter Marketing 2015

    Ritual, Mythology, and Consumption After a Celebrity Death

    Peter Bloch
    Death in a Consumer Culture
  7. Journal Articles Marketing 2016

    "Analyzing Recurrent Customer Purchases and Unobserved Defections: A Bayesian Data Augmentation Scheme

    Customer Needs and Solutions
  8. Journal Articles Marketing 2016

    “Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)” 

    S. (Ratti) Ratneshwar
    Journal of Advertising
  9. Journal Articles Marketing 2016

    Can Sales Uncertainty Increase Firm Profits?

    N. Syam
    Journal of Marketing Research
  10. Journal Articles Marketing May 2016

    Long-Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector

    Psychology & Marketing