Publications tagged as Marketing

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  1. Journal Articles Marketing February 2017

    To Prescribe or Not to Prescribe? Consumer Access to Life Enhancing Products

    Detelina Marinova
    Journal of Consumer Research
  2. Journal Articles Marketing 2016

    Diagnosing Harmful Collinearity in Moderated Regressions: A Roadmap

    N. Syam
    International Journal of Research in Marketing
  3. Journal Articles Marketing February 2017

    Getting Smart: Learning from Technology Empowered Frontline Interactions

    Detelina Marinova
    Journal of Service Research
  4. Journal Articles Marketing 2017

    "Consumers’ Social Media Advocacy Behaviors of Luxury Brands: An Exploratory Framework"

    S. (Ratti) Ratneshwar
    Journal of Interactive Advertising
  5. Journal Articles Marketing 2017

    Common Method Variance in Advertising Research: When to be Concerned and How to Control For It

    Journal of Advertising 
  6. Journal Articles Marketing 2017

    Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function

    N. Syam
    Industrial Marketing Management
  7. Journal Articles Marketing 2017

    Materialism Pathways: The Processes that Create and Perpetuate Materialism

    Marsha Richins
    Journal of Consumer Psychology
  8. Journal Articles Marketing 2017

    Generating and Sharing of Market Intelligence in Sales Teams: An Economic Social Network Perspective

    N. Syam
    Journal of Personal Selling and Sales Management
  9. Book Chapter Marketing 2018

    Retail entry and exit

    Julien Bei
    Handbook of Research on Retailing
  10. Journal Articles Marketing April 2018

    Frontline Problem-Solving Interactions: A Dynamic Analysis of Verbal and Nonverbal Cues

    Detelina Marinova
    Journal Of Marketing Research