Research Directory

Type
Topic
  1. Journal Articles Marketing October 1997

    Generalizing About Trade Show Effectiveness: A Cross-National Comparison

    Journal of Marketing
  2. Journal Articles Marketing September 1997

    Measuring Emotions in the Consumption Experience

    Journal of Consumer Research
  3. Journal Articles Marketing 1997

    "Benefit Salience and Consumers' Selective Attention to Product Features"

    International Journal of Research in Marketing
  4. Journal Articles Finance June 1997

    The Exchange Rate Exposure of U.S. and Japanese Banking Institutions

    Journal of Banking and Finance